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Let’s talk about the milestone everyone seems to chase…the six-figure year. That golden benchmark of $100K in your business.
But what happens when you get there… and it doesn’t feel like you thought it would?
In this episode, I’m pulling back the curtain on what no one talks about: the shadow side of hitting $100K without the right pricing, systems, and support in place. If you’re on your way to six figures or you’ve been sitting there for years feeling tapped out, this one is for you.
I’m sharing my own behind-the-scenes journey of hovering at $130K–$150K for nearly five years, while secretly wondering why I still couldn’t pay myself consistently or feel fully resourced.
We’ll unpack the spiritual, energetic, and strategic costs of undercharging, and how to rewire your business (and nervous system) so that your growth feels sustainable, sacred, and actually satisfying.
Inside this episode, I’ll share:
Why the $100K milestone doesn’t guarantee sustainability (or joy)
The hidden costs of undercharging—and why it’s not just about money
How “financial plateau” can mask deep depletion, even at 10K+ months
Real talk on resentment, exhaustion, and decision fatigue as spiritual business owners
A powerful client case study from inside the LUSH Business Mastermind
The truth about why systems are sexy—and sacred
A free resource to help you name your aligned pricing with power
Timestamps
00:00 – Let’s talk about the golden benchmark: $100K
00:23 – Why my nervous system suffered even as my income grew
01:32 – The truth behind the glossy success of six figures
02:29 – Monthly trainings, $97 offers… and the unseen cost
03:45 – Copywriting, coaching, containers—doing it all
04:42 – The plateau that looks like success but feels like depletion
05:07 – The blurry boundary between service and self-sacrifice
05:32 – Why pricing misalignment isn’t just a money issue
06:14 – When your brain is maxed out on micro-decisions
06:54 – Feeling resentful, guilty, and scattered—let’s name it
07:34 – Dimming your intuitive channels + soul-led business decisions
07:53 – A loving note for those who haven’t hit six figures yet
08:45 – Why high earners still need upgraded systems + team
09:03 – Client story: from beloved and burnt out to thriving + free
10:19 – What really changes when you stop undercharging
11:09 – More joy, vacations, aligned pricing + sacred offers
11:48 – Your permission slip to shift all of this
12:08 – Grab your free “I Wish I Could Charge That” pricing portal
12:31 – You are allowed to profit, be well-resourced, and held
Reflection Questions
Where have you been celebrating your income while quietly feeling exhausted?
What would shift if your pricing truly reflected your time, energy, and gifts?
Are your business systems supporting your nervous system—or draining it?
What would it feel like to be held by your business, not just responsible for it?
Closing Blessing
May your sacred work be met with sacred support.
May your pricing be a mirror of your magic.
May your calendar create space for rest, joy, and celebration.
May you remember: you don’t have to earn your sustainability—it’s your birthright.
You are allowed to rise without burning out.
You are allowed to lead without overgiving.
And you are so ready to be held as powerfully as you hold others.
Your business gets to serve you, too.
Want to join me in Raleigh this fall for REACH?
REACH is happening this September in Raleigh… and you’re invited.
This is where we build your sales system together.
Two days. Big CEO energy. Brand photos. Magnetic messaging. Real results.
Resources
Devoted Collective - free community
I Wish I Could Charge That - free pricing guide
Connect with Sora
Website: https://soraschilling.com
Instagram: @devotedway
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