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Have you ever caught yourself thinking, “I wish I could charge what she charges…”not from greed, but from real admiration? You feel that spark by seeing another coach, healer, badass business owner doing bold things with ease. And deep inside, a quiet voice whispers, “I could never do that.”
But what if that whisper is actually your soul stepping into alignment?
What if your pricing could feel energizing, not exhausting?
In this episode, I’m inviting you to lean into discomfort, to challenge the stories around your pricing, and to consider a deeper shift—so your offers feel sacred, not stressful.
What We Explore
[00:00] Opening: that inner whisper—“I wish I could charge that”—and why it matters
[01:00] Why undercharging depletes your energy (and business) more than you think
[02:30] Overcharging without internal alignment can backfire—learn why
[04:00] Your mindset: “They can’t afford me,” “They won’t pay”—and how this story limits both you and your client
[06:00] How belief is the first energy exchange between coach and client
[07:00] My shift: from undercharging to embodying the value and watching transformations bloom
[09:00] The hard truth behind a $100K business that still feels broken and burnout
[11:00] Limiting thoughts I once had—and how changing them changed everything
[14:00] The ascension effect: honoring your value encourages your clients to do the same
[17:00] Real client wins: doubling their prices—and sales—immediately
[19:00] Why under-giving puts you in “beautiful burnout”
[21:00] Why your business needs more (well-paid!) support as you grow
[22:00] Free resource: “I Wish I Could Charge That” pricing mirror—five minutes to transform your money beliefs
[23:00] Closing blessing & next steps
Reflection Questions
Who are you admiring—who are you thinking, “I could charge what she charges…”?
What stories keep you from doing it yourself?
Where in your life or business do you feel stressed because you’ve underpriced—are you in “beautiful burnout”?
What might shift if you honored your value energetically before raising your rates?
Resource
I Wish I Could Charge That
A 5-Minute Pricing Portal to Shift Your Beliefs and Name Your Number — a quick, free tool to help you identify what's holding you back from pricing with power. Link in the show notes.
Closing Blessing
May you remember: your worth isn’t measured in your follower count, but in the depth of the transformation you deliver.
May your pricing be rooted in sovereignty, not scarcity.
May every decision you make—from your rates to your support systems—honor both your brilliance and your well-being.
You are not here to dim. You are here to illuminate. Keep stepping into your next-level, sacred worth.
xoxo,
Sora
P.S. Want to keep the conversation (and your pricing power) growing? Join me inside The Devoted Collective, our free Circle community for coaches, healers, and space holders like you. I’ll be going live to share one additional, potent way to help you feel more comfortable naming your number and owning your sacred pricing. Let’s stay in connection, keep the momentum going, and honor your medicine—together.
Connect with Sora
Website: https://soraschilling.com
Instagram: @devotedway
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