In this episode of the Devoted Way podcast, I’m joined by the incredible Cassandra, a first-generation Vietnamese American immigrant now living in Spain. Together, we dive into her journey of navigating life and business in a foreign country, all while embarking on deep self-discovery and transformation. Cassandra opens up about everything from learning to drive stick shift to experiencing an unintentional sabbatical—and the liberating realization that so many of the constraints we follow are self-imposed.
We explore the powerful insights that come from embracing boredom, allowing personal growth to unfold, and finding the balance between entrepreneurship and mental health. Cassandra shares her practical strategies for creating authentic, heart-centered marketing, focusing on building genuine connections and the magic of storytelling. Throughout our conversation, she beautifully highlights the human aspect of marketing, reminding us of the importance of sharing personal, relatable moments that resonate deeply.
To wrap up, Cassandra introduces her new YouTube series 30 Reinvented and shares more about her marketing business, The Quirky Pineapple Studio, offering wisdom on the art of showing up authentically in business.
Timestamp
00:00 Welcome and Introduction
00:47 Meet Cassandra: A Multicultural Marketing Maven
01:48 Learning Stick Shift in Spain
05:11 The Accidental Sabbatical
11:44 Deconditioning and Marketing Insights
19:12 Creative Exploration During Sabbatical
27:18 Navigating Business Marketing Challenges
28:47 Building Relationships Through Marketing
32:41 The Power of Personal Stories
36:56 Micro Moments in Storytelling
37:43 Balancing Vulnerability and Marketing
40:37 Practical Tips for Storytelling
43:40 The Importance of Community and Simplicity
46:28 Taking a Sabbatical: Financial and Emotional Insights
49:32 Concluding Thoughts and Encouragement
Guest: Cassandra Le
Cassandra Le (she/they) is a first-generation Vietnamese-American, immigrant living in Spain. She works as a Marketing Consultant and Multicultural Creator and believes business and marketing can be fun AND be used as tools to dismantle systems of oppression.
For 13+ years, Cassandra has been creating content across all mediums (written, graphics, audio, video, photo, etc.), and through her business, The Quirky Pineapple Studio, she and her team have worked with mission-driven brands and thought leaders around the world in English and Spanish - helping them share their story, connect with their community, and drive brand awareness with content marketing that is enjoyable and anti-oppressive.When she's not writing or marketing, you can find her searching for the best bubble tea spot in town, picking up a creative hobby, and trying to learn stick shift so she can get my Spanish driver's license!
SOCIAL LINKS
Business website - https://thequirkypineapple.com
Business IG - https://www.instagram.com/thequirkypineapplestudio
Personal IG - https://www.instagram.com/cassandratle/
LinkedIn - https://www.linkedin.com/in/cassandra-le/
YouTube Channel - https://www.youtube.com/@cassandratle
Cassandra is offering our community a free resource!
Enhance your website’s effectiveness with her Website Copywriting Checklist—available to those who sign up here.
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